Cookie Policy

This Cookie Policy explains what cookies are, how AppsClicks uses them on our marketing site, in our advertiser and publisher dashboards, and inside measurement flows we operate for campaigns. It should be read alongside our Privacy Policy, which covers how we handle personal data more broadly.

Cookies are small text files that a website places on your device when you visit. They let the site remember things about your visit — from staying signed in, to keeping your language preference, to knowing whether a click on an ad eventually led to a signup.

We also use technologies that behave like cookies, including local storage, session storage and single-pixel tracking tags. When we refer to “cookies” in this policy, we mean all of these similar technologies together.

We use cookies for four reasons: to make the product work, to remember your preferences, to understand aggregate usage, and to measure the outcomes of the performance campaigns we run for our advertisers. We do not use cookies to build behavioural profiles about you, to sell your browsing history, or to follow you around unrelated websites.

Where the law requires it, we ask for your consent before setting anything beyond the strictly-necessary category, through a consent banner the first time you visit.

Four categories. Strictly necessary ones are always on. Everything else you can turn off.

Some cookies on our properties are set by measurement partners we work with to operate and verify advertising campaigns — for example, attribution providers, mobile measurement partners and fraud-prevention services. These partners are bound by written contracts that restrict how they can use the data and prohibit them from selling it onward.

Where a partner sets a cookie through our site, we disclose the category it falls into in our consent banner and give you the ability to decline it. We do not allow third parties to drop cookies on our properties for purposes unrelated to operating the services you see.

Cookies fall into two lifespans:

• Session cookies exist only while your browser is open and are cleared when you close it. We use these for things like keeping you signed in during a single visit.
• Persistent cookies stay on your device for a set period so we can recognise you on a later visit. Our persistent cookies typically expire between thirty days and thirteen months, depending on purpose. Campaign-attribution cookies use the shorter end of that range; preference cookies the longer end.

You can always clear cookies manually through your browser, which resets these timers.

You have two ways to control cookies from AppsClicks:

• Our consent banner. On your first visit we ask which optional categories you accept. You can reopen the banner at any time from the footer link labelled “Cookie preferences” and change your choices — the update takes effect immediately.
• Your browser. All modern browsers let you view, block or delete cookies on a per-site basis, and let you clear everything at once. The help section of your browser explains how.

Turning off strictly-necessary cookies will prevent parts of the product from working — for example, you will not be able to stay signed in to the dashboard. Turning off the other categories has no effect on your ability to use the site.

Some browsers can send a “Do Not Track” signal to websites. There is no industry consensus on how sites should interpret that signal, so most sites — including ours — do not respond to it differently from any other request.

Regardless of whether your browser sends a Do Not Track header, we honour the choices you make through our consent banner and through any applicable privacy laws that give you a right to opt out of specific uses of your data. Where the Global Privacy Control signal is recognised as an opt-out under law, we treat it as one.

We may update this Cookie Policy from time to time — for example, when we add a new measurement partner, retire an old one, or change how long a category of cookies lasts. When we do, we update the “Effective” date at the top of this page and, for material changes, post a notice on our site or ask for fresh consent through the banner before the change takes effect.

Older versions of this policy are available on request.

Questions, requests, or complaints about our use of cookies can be sent to our privacy team:

We aim to respond to cookie-related enquiries within fourteen business days.