Every signal, scored
in under 18ms.
A purpose-built infrastructure for mobile performance — 47 machine-learning signals per impression, edge-distributed fraud detection, and an attribution fabric that closes the loop across every MMP and self-attributing network.
Five layers. One decision. In milliseconds.
Our ML stack rides on Cloudflare's edge and replicates to every region you sell in. Every layer is observable, every decision is reproducible.
Ingest Layer
- S2S postbacks, SDK-less click handoffs
- Edge-terminated TLS 1.3 in 14 regions
- Sub-6ms event normalization
Feature Engine
- Device fingerprint + entropy vector
- Placement × publisher × geo embeddings
- Time-decayed user behavior vectors
Attribution Model
- SKAN 4.0, Privacy Sandbox & MMP parity
- Gradient-boosted click-through scoring
- Deterministic fallback with first-party signals
Optimization Brain
- Contextual bandits on 120k placements
- LTV-curve-aware pacing
- Incrementality-tested budget shifts
Feedback Loop
- Online learning on cohorted outcomes
- Drift detection per geo × vertical
- Model lineage + rollback safety
Six threat vectors. One cold perimeter.
Fraud never gets scored, billed, or attributed. Every hop between the impression and the install passes through a deterministic firewall tuned against 14 months of labelled adversarial traffic.
Device farms
Racks of physical devices replaying installs. Detected via sensor entropy, battery cycles and typing cadence.
From edge to warehouse. Sixteen milliseconds.
Every impression, click and install rides the same deterministic pipeline. Streaming into ClickHouse for sub-second queries, and lake-landing into Iceberg for reproducible historical rollups.
Watch the platform think in public.
Every impression, click and install gets scored, enriched and persisted as it passes the edge. This is a simulated view of the stream — the same one powering our real-time optimization brain.
Already wired into
everything you run.
30+ MMP, SAN and monetization connectors shipped and hardened in production. Plug in once, attribute across your entire growth stack — no bespoke engineering, no SDK bloat.
Built for the ad stack. Audited like a bank.
Enterprise advertisers and regulated categories bring real compliance obligations. We ship with certifications, DPA templates and evidence packets — not a list of intentions.
SOC 2 Type II
Independent third-party audit of security, availability, processing integrity, confidentiality and privacy.
GDPR
Lawful basis + DPA-ready. Data residency options, right-to-erasure APIs, DPO contact on every account.
CCPA / CPRA
Opt-out signals honored at the edge. Do Not Sell framework applied before any downstream processing.
ISO 27001
Formal ISMS aligned to Annex A controls. Continuous evidence collection and quarterly control testing.
HIPAA-ready
Dedicated pipelines with BAA, PHI tagging and key isolation for healthcare advertisers and publishers.
Pen-tested quarterly
Four full offensive engagements per year. Findings tracked publicly via security portal for enterprise.
The numbers the platform ships on.
Measured on production traffic across 49 markets over the last 30 days. Refreshed continuously on our status page.
Plug into the platform. Skip the scaffolding.
Most teams are live inside a week. Bring a campaign, bring a postback, bring your growth model — we handle the signal layer so your team can focus on what compounds.
- Workspace provisioned
- MMP partner linked
- Postback endpoint verified
- Anti-fraud policy selected
- Attribution window set
- Budget + pacing calibrated
- Dashboard access granted