Six steps from signed SOW
to compounding revenue.
Not a slide deck. Not a playbook. The exact day-by-day mechanics we run on every account — from kickoff call to scaled, validated user pipelines.
Day 0–3. Discovery, scoping, instrumentation.
We sit with your growth team and your finance team on the same call. By end of day three you have a signed brief, validated postbacks, a cohort baseline and a payback model your CFO already approved.
- SDK health check + postback audit
- Cohort baseline from last 90 days
- Leak pattern scan (12 default signatures)
- Competitive share-of-voice snapshot
- Attribution fabric wired end-to-end
Core loop teaser
Three rapid clears, combo moment, CTA at satisfaction peak.
Character reveal
New hero arc, narrative hook, soft install prompt at s11.
Player reaction cut
Three-creator montage — authentic voice, caption-first edit.
Offer grid
Launch-week starter pack, price-anchor framing, gradient CTA.
Day 4–7. Variants shipped, audiences drawn.
Twelve to eighteen creatives go into rotation — playables, UGC, static, video — each mapped to a hypothesis, each tagged for incrementality. Audience vectors are drawn from your own wallet, not IAB boilerplate.
Day 8. Twelve channels ignite in one window.
No drip. No partial rollouts. Every approved placement goes live in a 90-minute launch window — fraud filters armed, bid curves uploaded, budget caps enforced at the impression layer.
Day 9–14. 1,000 validated installs — scored, deduped, attributed.
The dashboard is not a report — it is an operating cockpit. Every install is examined the second it lands: device entropy, install-to-open velocity, cohort match, payback fit. Anomalies fire in under 30 seconds.
- Impression-level fraud signatures (12 defaults + account-custom)
- Automatic bid pull-back at anomaly detection
- Creative retirement after 3-day IPM decay
- Budget auto-reallocation across winning cohorts
Week 3–4. From 128M impressions to 38K LTV-positive users.
Every value-positive user is traced back to the exact impression that produced them. Scroll through the funnel — each stage reveals the dedupe, incrementality and payback work that isolates signal from noise.
Week 5–12. Winners compound. Losers retire. Pipeline grows.
Once the attribution fabric is locked, scaling becomes a disciplined compounding exercise. Budget flows automatically to the cohorts returning margin, and secondary geos unlock in sequence as payback confirms.
12 weeks. Zero guesswork.
Every step has a defined owner, a defined input and a defined output. This is the cadence on every account.
Ready to run the playbook? Day 0 starts tomorrow.
Book a kickoff. We’ll run the full audit on your account in 72 hours, with the first validated installs served inside the same quarter.