Terms of Service

These Terms of Service (the “Terms”) form a binding legal agreement between you and AppsClicks Pte. Ltd. and its affiliates (collectively, “AppsClicks,” “we,” “us,” or “our”). The Terms govern your access to and use of our websites, dashboards, application programming interfaces, measurement tools, reporting systems, and any related services we make available (together, the “Services”).

By creating an account, clicking a button indicating acceptance, executing an insertion order that references these Terms, or using the Services in any way, you agree to be bound by these Terms and by all policies incorporated here by reference, including our Privacy Policy and any product-specific documentation. If you do not agree, you must not use the Services.

We may publish supplemental terms, service-level descriptions, or campaign-specific addenda from time to time. Where those supplemental terms conflict with these Terms, the supplemental terms will control for the specific subject matter they address.

You may use the Services only if you are at least eighteen (18) years old and have the legal capacity to enter into a binding contract. The Services are intended for business use. We do not knowingly offer the Services to consumers acting outside a trade, business, craft, or profession.

If you are accepting these Terms on behalf of a company, partnership, agency, or other legal entity, you represent and warrant that you have full authority to bind that entity to these Terms and that the entity meets all eligibility requirements. In that case, references to “you” and “your” apply both to you personally and to the entity you represent.

You also represent that you are not located in, ordinarily resident in, or a national of any country or region subject to comprehensive trade sanctions administered by the governments of Singapore, the United States, the United Kingdom, the European Union, or the United Nations, and that you are not listed on any restricted-party list maintained by those authorities.

AppsClicks operates a performance marketing platform that connects advertisers with a curated network of publishers, traffic partners, and measurement providers. The Services include campaign setup, creative management, audience targeting, conversion tracking, attribution modeling, reporting, and payment reconciliation.

Attribution results are produced using a combination of click identifiers, server-to-server postbacks, software development kits, probabilistic modeling, and third-party measurement integrations. You acknowledge that attribution in digital advertising is inherently probabilistic in some contexts and that small discrepancies between platforms are normal and expected.

The publisher network is composed of independent third parties. AppsClicks performs reasonable onboarding checks and continuously monitors traffic quality, but we do not control every action of our publishers and do not guarantee the availability of any specific publisher, inventory source, or placement.

To use most Services you must register for an account and provide accurate, current, and complete information. You agree to promptly update your account information when it changes and to keep your contact details valid for the purpose of receiving legal, operational, and billing notices.

You are responsible for all activity that occurs under your account and for safeguarding your login credentials, application programming interface keys, postback endpoints, and any other security materials we issue to you. You agree to use reasonable security practices, including strong unique passwords, multi-factor authentication where offered, and prompt rotation of credentials when team members leave.

You must notify AppsClicks immediately upon learning of any unauthorized access, suspected compromise, or other security incident affecting your account. You remain responsible for losses arising from unauthorized use that results from your failure to keep credentials secure.

If you use the Services as an advertiser, you represent and warrant that every campaign you run is lawful in each jurisdiction where it is distributed, complies with all applicable advertising, consumer protection, privacy, and industry-specific regulations, and respects the rules of the platforms, networks, and app stores on which it appears.

You represent that you own or have obtained all necessary rights, licenses, consents, and permissions to submit every creative asset, trademark, logo, likeness, sound recording, video, testimonial, and other material used in your campaigns, and that the use of those materials by AppsClicks and its publishers in the manner contemplated by these Terms does not infringe or misappropriate the rights of any third party.

All claims, prices, testimonials, endorsements, and product descriptions in your creatives must be truthful, substantiated, and not misleading. You must not run campaigns that promote illegal goods or services, infringe intellectual property, exploit minors, facilitate fraud, or otherwise violate our acceptable use standards.

You are solely responsible for the landing pages, tracking parameters, conversion events, and post-click experience associated with your campaigns, including any data collection, cookie consent, and disclosures required on those properties.

If you use the Services as a publisher, traffic partner, or sub-network, you represent and warrant that all traffic delivered through the Services is generated by genuine human users who are interacting voluntarily with advertisements of their own accord, in an environment that complies with applicable law and with the requirements we publish from time to time.

You must not engage in, facilitate, or tolerate fraudulent traffic, including but not limited to bot traffic, click farms, automated scripts, emulator installs, device resets, incentivized clicks or installs that are not explicitly authorized by the advertiser, cookie stuffing, pixel stuffing, hidden frames, misleading creative substitution, forced redirects, or any other method designed to generate conversions that would not occur in a clean traffic environment.

You must make all disclosures required by applicable law, industry self-regulation, and the policies of any platform on which you operate, including disclosures that content is sponsored, that compensation has been received, or that user data is being collected. You must honor end-user privacy choices transmitted to you through any consent signal.

AppsClicks reserves the right to audit, sample, or reject any traffic source at any time, to withhold payment for traffic that fails quality checks, and to reverse conversions later identified as fraudulent, invalid, or in breach of advertiser policy.

Fees for the Services are set out in the applicable insertion order, statement of work, publisher agreement, online order form, or dashboard configuration. Unless otherwise agreed in writing, all amounts are stated in United States dollars and are exclusive of value added tax, goods and services tax, withholding tax, and any other applicable taxes, which are your responsibility.

Unless a different payment schedule is specified in your order, invoices are issued monthly in arrears and are payable within thirty (30) days of the invoice date (net-30). Late payments accrue interest at the lesser of one and a half percent (1.5%) per month or the maximum rate permitted by law, and you agree to reimburse reasonable collection costs, including legal fees.

You must raise any dispute over an invoice, conversion volume, attribution result, or reported metric in writing within thirty (30) days of the date on which the relevant invoice or report was made available. Amounts not disputed within that period are deemed final and accepted. Disputed amounts remain payable when the undisputed portion of the invoice is due; we will work with you in good faith to resolve any dispute promptly.

We may require prepayment, a deposit, or credit controls for new accounts, high-risk verticals, or accounts with a history of late payment. We may suspend campaigns or withhold payouts where a balance is overdue or where we reasonably suspect fraud or policy violation.

The AppsClicks platform, including our software, source code, dashboards, application programming interfaces, attribution models, reporting logic, documentation, visual design, brand assets, and all improvements and derivatives of the foregoing, is the exclusive property of AppsClicks and its licensors and is protected by copyright, trademark, trade secret, and other intellectual property laws. Except for the limited rights expressly granted in these Terms, no license is granted to you by implication, estoppel, or otherwise.

As between the parties, advertisers retain all right, title, and interest in and to the creative assets, campaign copy, trademarks, product imagery, and other materials they supply to the Services. Advertisers grant AppsClicks and its publishers a non-exclusive, worldwide, royalty-free license to host, cache, transmit, display, reformat for device, and distribute those materials for the purpose of operating the campaign and providing reporting.

Publishers retain all right, title, and interest in and to their owned inventory, surfaces, placements, editorial content, and audience relationships. Publishers grant AppsClicks and the advertiser a non-exclusive license to serve campaign creatives within those placements for the duration of the campaign and to measure and report on performance.

Aggregated, de-identified, and statistical data derived from operation of the Services belongs to AppsClicks and may be used by us to operate, improve, benchmark, secure, and promote the Services, provided that such data does not identify you, your campaigns, or any end user.

In the course of using the Services you may receive information that is identified as confidential or that, given the nature of the information and the circumstances of disclosure, a reasonable business person would understand to be confidential. Confidential information includes non-public pricing, roadmap, traffic sources, publisher lists, creative strategies, conversion data, and technical documentation.

You agree to use confidential information only for the purpose of exercising your rights and performing your obligations under these Terms, to protect it with at least the same degree of care you use for your own confidential information of a similar nature (and in any event no less than reasonable care), and to disclose it only to employees, contractors, and advisors who have a need to know and who are bound by written confidentiality obligations at least as protective as those set out here.

Confidentiality obligations do not apply to information that is or becomes publicly available without breach of these Terms, was rightfully known before disclosure, is rightfully received from a third party without a duty of confidentiality, or is independently developed without use of the confidential information. You may disclose confidential information when required by law, provided that, where legally permitted, you give prompt notice so that the disclosing party may seek a protective order.

You must not, and must not permit any third party to: (a) access or use the Services in violation of any applicable law, regulation, or third-party right; (b) generate, submit, or facilitate fraudulent, invalid, or artificially manipulated traffic or conversions; (c) scrape, crawl, harvest, or otherwise extract data from the Services other than through interfaces we provide and authorize; (d) reverse engineer, decompile, or attempt to derive the source code of the Services, except to the extent that such restriction is expressly prohibited by applicable law.

You must not (e) upload or transmit viruses, worms, ransomware, trojans, or any other malicious code; (f) interfere with or circumvent any security, rate-limiting, billing, attribution, or anti-fraud mechanism; (g) bypass or attempt to bypass any access control, allowlist, or geographic restriction; (h) resell, sublicense, or make the Services available to any third party other than as expressly permitted in an order form; or (i) use the Services to build a competing product or benchmark the Services for a competitive purpose.

You must not use the Services to distribute material that is defamatory, deceptive, obscene, discriminatory, or that promotes violence, self-harm, illegal activity, or the exploitation of minors. We may remove campaigns, suspend accounts, withhold payments, and report conduct to regulators or law enforcement in response to violations of this section.

Each party represents and warrants that it has the legal power and authority to enter into these Terms. Advertisers and publishers make the additional representations and warranties set out in their respective sections above.

Except as expressly stated in these Terms, the Services are provided “as is” and “as available.” To the maximum extent permitted by law, AppsClicks disclaims all other warranties, conditions, and representations, whether express, implied, or statutory, including any implied warranty of merchantability, fitness for a particular purpose, title, non-infringement, accuracy of data, or quiet enjoyment.

AppsClicks does not guarantee any particular campaign result, conversion volume, install rate, return on ad spend, revenue, attribution outcome, traffic composition, uptime, or ranking in any third-party marketplace. Estimates, forecasts, and projections provided through the Services are illustrative only and should not be relied upon as assurances of future performance.

To the maximum extent permitted by law, neither party will be liable to the other for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, goodwill, business opportunity, anticipated savings, or data, even if that party has been advised of the possibility of such damages and regardless of the theory of liability.

Each party’s aggregate liability arising out of or relating to these Terms or the Services, whether in contract, tort (including negligence), warranty, statute, or otherwise, will not exceed the total amount of fees paid or payable by the advertiser to AppsClicks under these Terms during the twelve (12) months immediately preceding the event giving rise to the claim. For publishers and other non-paying users, the cap is the greater of the total amount paid by AppsClicks to that user in the same twelve-month period or one hundred United States dollars (US$100).

The limitations in this section do not apply to liability arising from a party’s fraud, willful misconduct, infringement of the other party’s intellectual property, breach of confidentiality, or indemnification obligations, or to amounts owed under an invoice that is not genuinely disputed.

You agree to defend, indemnify, and hold harmless AppsClicks and its affiliates, officers, directors, employees, contractors, and agents from and against any third-party claim, demand, action, or proceeding, and any related losses, damages, liabilities, settlements, judgments, fines, costs, and reasonable legal fees, arising out of or relating to: (a) your breach of these Terms or of any representation, warranty, or covenant made here; (b) your creative assets, landing pages, products, services, traffic, or placements; (c) your violation of any applicable law or of any right of a third party, including intellectual property and privacy rights; or (d) your fraud, negligence, or willful misconduct.

AppsClicks will (i) promptly notify you of any covered claim, provided that failure to notify promptly will not relieve you of your obligations except to the extent you are actually prejudiced by the delay; (ii) give you reasonable control of the defense and settlement of the claim, except that you may not settle any claim that imposes liability or admits fault on AppsClicks without our prior written consent; and (iii) provide reasonable cooperation at your expense.

Either party may terminate these Terms for convenience at any time by providing at least thirty (30) days’ prior written notice to the other party, with such termination taking effect at the end of the notice period. Campaigns in flight at the time notice is given may continue to run through the end of the notice period unless paused by the advertiser.

Either party may terminate these Terms immediately upon written notice if the other party (a) materially breaches these Terms and fails to cure the breach within fifteen (15) days of receiving written notice of the breach, (b) becomes insolvent, makes a general assignment for the benefit of creditors, files for bankruptcy or similar proceeding, or ceases to do business in the ordinary course, or (c) engages in conduct that, in our reasonable judgment, poses a security, legal, reputational, or financial risk to AppsClicks, our publishers, our advertisers, or end users.

On termination, your right to access and use the Services ceases immediately, all outstanding fees become due, and each party will return or destroy the other party’s confidential information on request. Provisions that by their nature should survive termination will do so, including those relating to intellectual property, confidentiality, fees, disclaimers, limitation of liability, indemnification, and dispute resolution.

These Terms, and any non-contractual obligations arising out of or in connection with them, are governed by and construed in accordance with the laws of the Republic of Singapore, without regard to its conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.

Subject to the dispute resolution process below, the courts of Singapore will have exclusive jurisdiction over any matter that is not submitted to arbitration and that relates to these Terms or the Services. Each party irrevocably submits to the personal jurisdiction of those courts and waives any objection to venue on the basis of forum non conveniens.

The parties will attempt in good faith to resolve any dispute, controversy, or claim arising out of or relating to these Terms through direct discussion between executives with authority to settle the matter. The complaining party will provide a written notice describing the dispute, the amount in controversy, and the relief sought. The parties will meet, in person or by video conference, within thirty (30) days of that notice.

If the dispute is not resolved within sixty (60) days of the initial notice, it will be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre in accordance with its arbitration rules in force at the time the proceedings are commenced. The seat of arbitration will be Singapore. The tribunal will consist of one arbitrator. The language of the arbitration will be English. The arbitral award will be final and binding on the parties and may be enforced in any court of competent jurisdiction.

Nothing in this section prevents either party from seeking urgent injunctive or equitable relief from a court of competent jurisdiction to protect its intellectual property, confidential information, or security, pending resolution of the dispute on the merits.

We may revise these Terms from time to time to reflect changes in our Services, our business, or applicable law. When we make a material change, we will provide reasonable advance notice by posting the updated Terms at the canonical URL, updating the “effective” date at the top of the page, and, where appropriate, sending notice to the email address associated with your account.

Your continued use of the Services after the revised Terms take effect constitutes acceptance of those revisions. If you do not agree with a revision, your sole remedy is to stop using the Services and, if applicable, to terminate your account in accordance with the termination section above. We will not apply material revisions retroactively to campaigns that are already in flight under a specific insertion order unless we are required to do so by law or by a regulatory authority.

If you have questions about these Terms, or if you wish to provide a legal notice, a take-down request, or a data protection inquiry, please contact our legal team at legal@appsclicks.com.

For commercial, partnership, or account-related matters, you may also reach the team at hello@appsclicks.com. We will acknowledge receipt of legal notices within five (5) business days and respond substantively as soon as reasonably practicable given the nature of the inquiry.